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TATA Renames ZICA Car As It Sounds Like Global Health Emergency Disease; ZIKA Virus
Delhi: Indian Car manufactures made a grand launching campaign of their fresh hatchback car “Zica” this week at the Auto Expo. Zica is a spasm of Zippy Car, proposed to publicize it as a “peppy driving experience”. However, when this car introduce officially in the Automobile industry it will bear a switched and different name as company announced it in a press release on Tuesday. The previous name ZICA sounds alike the global menacing disease Zika virus and the strategy is planned to prevent the connotation.
According to Tata’s latest statement, Zika virus has caused serious outbreak across several countries, which involve limited life span, birth defeat and very likely death as well. The company also stated that the name of any brand generally depicts the true meanings holds by that particular “word”. And being a socially responsible company, the team cannot launch any automobile wearing the name that is globally life-threatening or deadly. Therefore, Tata will rebrand the car before it’s official launch.
Tata’s communication department head Minari Shah stated, “ The decision for car’s brand has been determined many months before when there were no major indications or signs about the Vika virus. In view of latest development Tata company is evaluating the conditions .” Tho’ the switched name of the brand leads the company to delay the launch of their car for at least six months. Tata company even exposed the Zica-based sedan with an alternate name tag; Kite Five.
Switching brand name would cost Indian car manufacturers to acquire a fresh fresh certificate, rebuild the brand and re-spend the cash, which already expended on its fresh model. In past, there were several automobile brands who have to go through the similar phase of rebuilding the brand name including Hyundai’ Carlino, and TVS motors. But alternating the entire strategies, planning and campaigns is not an unproblematic charge to accomplish for every brand.
In a different face, some automobile manufactures consider Tata as an immature and unprofessional step, which their company have taken. As in past, automobile do have chosen the names for cars, which do not translate good meanings across different culture and languages. The most famous example is Chevrolet’s Nova because in Spanish Nova means “Won’t go”. Despite the negative name, the Car gathered relatively good profit in Latin America.
Now we all have to wait for the next stir of Tata Manufacturers. Let’s see how their marketing campaign going to launch and tap the Automobile Market with a finish Fresh brand Name.