Buy one get one free! Car dealerships, desperate for sales, suggest deep discounts on autos
‘Buy one get one free!’ No it’s not a pair of boots or a bag of chips – it’s a car. Yes, you read that right – buy one car, get one free. The deal is spreading across the country.
“We’ve heard about the buy-one-get-one-free ads in Florida, Ohio and Texas,” said Richard Arca, a senior analyst at Edmunds.com. Arca has not heard about these deals in Fresh York yet, however he said he would not be astonished if we see more of them.
Such a good deal begs the question: is it just a marketing gimmick?
“The very first thing people think when they come in is ‘It’s a fake ad. It’s a normal car dealer ad. It’s a gimmick.’ But it’s not,” said Ali Ahmed, a Dodge dealer in Miami who suggested a buy-one-get-one-free deal.
He’s not lounging: the deal is not necessarily a marketing gimmick. Dealers are desperate to sell cars as the auto industry gets smacked with slumping sales.
“There is nothing they can do but sell them. They need to get these cars off the lot. They need to mitigate their losses,” said Arca.
Here’s why a dealer might suggest a two-for-one deal: once the two thousand nine model comes out, the value of a two thousand eight model will keep pulling down significantly. Thus, if a dealer hasn’t sold the two thousand eight model, he’s going to have to slash the price anyway. That factor, combined with a possible manufacturer’s cash incentive when the dealer sells the car, might make the two-for-one deal a break-even or a bit lucrative for a dealership.
“Sometimes they are better off doing a two-for-one deal now than waiting a month when they’ll have a stiffer time selling an older model,” Arca said.
No auto dealers that The Daily News spoke to in Fresh York were suggesting two-for-one deals. In fact, most seemed suprised by the deal.
“That’s nuts. How do they get away with that? Does the car have four wheels and a motor,” said Angel Manjarrex, manager of City World Ford Lincoln Mercury in Fresh York.
The auto industry is eyeing a rough future ahead of it. GM, Ford, Chrysler, Honda, Toyota and Nissan all witnessed sales drop more than thirty percent this year. That’s a lot of cars sitting on the lot.
“It’s certainly a harsh climate right now. A lot of people are telling it’s a flawless storm of gas prices and financing and consumer confidence,” Matt Lee, floor manager for Major World Auto in Fresh York, said. Lee said that Major World Auto has seen a major drop in car sales as well as in people coming in to look at cars, tho’ they have not resorted to two-for-one-deals yet.
These raunchy times at dealerships around the country mean we might be observing more of these two-for-one deals, Arca said.
Desperate car dealers suggest buy one get one free deals – NY Daily News
Buy one get one free! Car dealerships, desperate for sales, suggest deep discounts on autos
‘Buy one get one free!’ No it’s not a pair of boots or a bag of chips – it’s a car. Yes, you read that right – buy one car, get one free. The deal is spreading across the country.
“We’ve heard about the buy-one-get-one-free ads in Florida, Ohio and Texas,” said Richard Arca, a senior analyst at Edmunds.com. Arca has not heard about these deals in Fresh York yet, tho’ he said he would not be astonished if we see more of them.
Such a excellent deal begs the question: is it just a marketing gimmick?
“The very first thing people think when they come in is ‘It’s a fake ad. It’s a normal car dealer ad. It’s a gimmick.’ But it’s not,” said Ali Ahmed, a Dodge dealer in Miami who suggested a buy-one-get-one-free deal.
He’s not lounging: the deal is not necessarily a marketing gimmick. Dealers are desperate to sell cars as the auto industry gets smacked with slumping sales.
“There is nothing they can do but sell them. They need to get these cars off the lot. They need to mitigate their losses,” said Arca.
Here’s why a dealer might suggest a two-for-one deal: once the two thousand nine model comes out, the value of a two thousand eight model will keep ripping off significantly. Thus, if a dealer hasn’t sold the two thousand eight model, he’s going to have to slash the price anyway. That factor, combined with a possible manufacturer’s cash incentive when the dealer sells the car, might make the two-for-one deal a break-even or a bit lucrative for a dealership.
“Sometimes they are better off doing a two-for-one deal now than waiting a month when they’ll have a stiffer time selling an older model,” Arca said.
No auto dealers that The Daily News spoke to in Fresh York were suggesting two-for-one deals. In fact, most seemed suprised by the deal.
“That’s nuts. How do they get away with that? Does the car have four wheels and a motor,” said Angel Manjarrex, manager of City World Ford Lincoln Mercury in Fresh York.
The auto industry is witnessing a rough future ahead of it. GM, Ford, Chrysler, Honda, Toyota and Nissan all spotted sales drop more than thirty percent this year. That’s a lot of cars sitting on the lot.
“It’s certainly a harsh climate right now. A lot of people are telling it’s a ideal storm of gas prices and financing and consumer confidence,” Matt Lee, floor manager for Major World Auto in Fresh York, said. Lee said that Major World Auto has seen a major drop in car sales as well as in people coming in to look at cars, tho’ they have not resorted to two-for-one-deals yet.
These rough times at dealerships around the country mean we might be witnessing more of these two-for-one deals, Arca said.
Desperate car dealers suggest buy one get one free deals – NY Daily News
Buy one get one free! Car dealerships, desperate for sales, suggest deep discounts on autos
‘Buy one get one free!’ No it’s not a pair of boots or a bag of chips – it’s a car. Yes, you read that right – buy one car, get one free. The deal is spreading across the country.
“We’ve heard about the buy-one-get-one-free ads in Florida, Ohio and Texas,” said Richard Arca, a senior analyst at Edmunds.com. Arca has not heard about these deals in Fresh York yet, tho’ he said he would not be astonished if we see more of them.
Such a good deal begs the question: is it just a marketing gimmick?
“The very first thing people think when they come in is ‘It’s a fake ad. It’s a normal car dealer ad. It’s a gimmick.’ But it’s not,” said Ali Ahmed, a Dodge dealer in Miami who suggested a buy-one-get-one-free deal.
He’s not lounging: the deal is not necessarily a marketing gimmick. Dealers are desperate to sell cars as the auto industry gets smacked with slumping sales.
“There is nothing they can do but sell them. They need to get these cars off the lot. They need to mitigate their losses,” said Arca.
Here’s why a dealer might suggest a two-for-one deal: once the two thousand nine model comes out, the value of a two thousand eight model will keep pulling down significantly. Thus, if a dealer hasn’t sold the two thousand eight model, he’s going to have to slash the price anyway. That factor, combined with a possible manufacturer’s cash incentive when the dealer sells the car, might make the two-for-one deal a break-even or a bit lucrative for a dealership.
“Sometimes they are better off doing a two-for-one deal now than waiting a month when they’ll have a tighter time selling an older model,” Arca said.
No auto dealers that The Daily News spoke to in Fresh York were suggesting two-for-one deals. In fact, most seemed suprised by the deal.
“That’s nuts. How do they get away with that? Does the car have four wheels and a motor,” said Angel Manjarrex, manager of City World Ford Lincoln Mercury in Fresh York.
The auto industry is witnessing a rough future ahead of it. GM, Ford, Chrysler, Honda, Toyota and Nissan all witnessed sales drop more than thirty percent this year. That’s a lot of cars sitting on the lot.
“It’s undoubtedly a raunchy climate right now. A lot of people are telling it’s a ideal storm of gas prices and financing and consumer confidence,” Matt Lee, floor manager for Major World Auto in Fresh York, said. Lee said that Major World Auto has seen a major drop in car sales as well as in people coming in to look at cars, tho’ they have not resorted to two-for-one-deals yet.
These raunchy times at dealerships around the country mean we might be observing more of these two-for-one deals, Arca said.