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The challenge is clear: in an automated vehicle, human and machine must form a relationship. But just how? 2025AD attended the accomplished conference Car HMI USA two thousand seventeen in Detroit – and found surprising and unconventional answers.
In a way, Detroit is a very symbolic place to host a conference on the future of driving. In the heydays of the American car industry in the mid-20 th century, the city was prospering. Ever since then, a long and slow decline of the industry accompanied a long and slow decay of Motor City. But since the end of the financial crisis, the U.S. “Big Three” – Ford, GM and Chrysler, have bounced back. And so has Detroit. Walking through the city these days, you can sense an optimistic mood. Public parks are being refurbished, urban areas are getting a long needed renovation. And while the city still lacks a functional public transportation system, people are cheerfully hailing their Uber cab to get from one bar to the next. Or to Dearborn, a Detroit suburb.
Not only is Dearborn home of Ford’s worldwide headquarters. Last week, it was also home to Car HMI USA two thousand seventeen – an accomplished conference on user practice in the vehicles of the future. With cars becoming increasingly connected and automated, how will humans and machines interact? And how can a safe and comfy driving practice be achieved? Those were the central questions high-ranking industry experts from OEMs, suppliers and science discussed.
Creating a human robot relationship
One common theme predominated the agenda as well as the discussions during coffee cracks: trust comes very first. Only if that is given, users will feel comfy in an automated vehicle. Or as Cyriel Diels, a human factors researcher at Coventry University, put it: „Car and user must form a relationship – we need to evolve from Human Machine Interaction (HMI) to Human Robot Relationship (HRR).”
That is especially true since car drivers today obviously feel perplexed by the complexity of current HMI technology. To drive home his message, Ford manager James Forbes introduced the evolution of Ford’s explorer vehicle inbetween one thousand nine hundred ninety eight and 2017: the number of steering wheel buttons more than quadrupled to 22.
Do customers indeed understand them? The reaction is most likely no. “98% of drivers don’t understand all dashboard lamps,” said Ketan Dande, Senior Diagnostic Software Engineer at Faraday Future. No wonder: U.S. car buyers on average spend only a duo of minutes talking to the vehicle dealer before the purchase – certainly not enough time to explain all HMI features. And since it is not likely drivers will scrupulously explore the manual before using the car, one conclusion must be: the HMI has to be intuitive and effortless to use – especially in critical situations.
Level three automation: the nightmare of all carmakers
One critical use case strongly discussed at the event: the transition process inbetween manual and machine driving in semi-automated cars. Level two automation can already be found on our roads today, for example in Tesla’s Model S. It has already proven itself to be very tricky. While the car is able to take over all driving tasks for defined use cases, the driver must permanently monitor the road – which many users not seem to take serious. Cars with level three automation are also able to perform all driving tasks in certain situations, for example in sleek traffic on the highway. However, the driver doesn’t need to monitor the road at all times anymore, just needs to be ready to resume control. If the car gets into a situation beyond its capabilities, it must notify the driver so he can take over.
How can you keep the driver in the loop? You could feel an almost tangible aura of uncertainty at the conference on how to solve this task. What makes it so challenging? The looming danger is mode confusion – a problem known from aviation. The driver must receive clear and comprehensible information who is in charge of driving at all times. A latest examine demonstrated that it took drivers in transfer conditions four to six, sometimes up to sixteen seconds to anticipate a latent hazard.
Joe Klesing, Executive Director Autonomous Steering & Convenience at supplier Nexteer, suggests a threefold treatment. Very first, using in-vehicle cameras for stare and head tracking to determine if the driver is ready to take over. If he fell asleep or has turned around to feed the kids, he clearly needs an urgent auditory appeal. If his eyes are focused on the road anyway, a less pressing sound could be sufficient. 2nd, a head-up display directing attention towards the potential hazard. This makes it see-through for the driver why he needs to take over. And third, a steering wheel retracting while in autonomous mode. If the driver wants to resume control, he must actively pull the steering wheel so it moves back towards the driver. With this haptic cue, mode confusion can be avoided.
Dispelled driving – a modern curse
In that context, another problem that needs to be tackled is dissipated driving. According to NHTSA data, almost Three,500 Americans were killed in two thousand fifteen by dissipated driving – and the number further rose in 2016. Distractor number one: the smartphone. Risk group number one: teenagers and youthful adults. That is why all OEMs and suppliers are looking for ways to reduce that hazard source.
Interestingly, it seemed a foregone conclusion among conference speakers that teenagers will not be willing to give up their phone while driving. According to Carl D. Marci, Chief Neuroscientist at Nielsen, digital natives on average switch devices twenty seven times in one hour, for example inbetween the television and their smartphone. “People have developed fresh habits in the living room that they won’t drop in the car,” Marci stated. The consequence: tests have shown that in surprising takeover situations, it takes people longer to react if they were using their smartphone at that moment. A solution supplier Valeo suggests: smartphone screen mirroring integrated into the instrument cluster and operable through the steering wheel. With the screen in a higher viewing field and the arms free, this accelerates the driver’s reaction.
Will we skip Level three entirely?
While all these suggestions might facilitate the handover process, level three automation is still considered a harsh nut to crack. Too harsh? Most industry insiders at Car HMI USA got a rather stern look when asked about this issue. Who will be liable if a level three vehicle causes an accident? Driver or OEM? “The very first major accident in the U.S. is going to be a big game changer,” said a senior engineer of a large OEM during a workshop, indicating that courts might have to find an reaction to that question. To make matters even more difficult, international traffic authorities are expected to thrust for common standards for level three takeover processes. A consumer from Europe should intuitively be able to use a level three car in Asia or America and vice versa. A solution that is being earnestly discussed: skipping level three entirely – a step that Google . “Until fully autonomous cars are deployed, we might have level two in urban areas and level four on highways,” said Oliver Rumpf-Steppat, Head of Product Requirements, Development & Connected Drive at BMW North America. Volvo and Ford have already announced they will skip level Three, with other OEMs expected to go after suit.
Once we reach level Five, fresh challenges of designing a car will arise. Warren Schramm, technical director and design consultancy Teague, questioned a one hundred twenty year old basic assumption of the car industry: that cars are built for the driver. “We will have to ask ourselves: what do we build for, if not driving?” Once steering wheel, the separation of seats and a middle console become obsolete and electrical drivetrains are standard, much more space will be available.
Bold business ideas for driverless car services
“The cabin needs to be entirely reconfigurable. Plasticity is paramount,” said Schramm. He predicted that virtually any mobility service will be possible with purpose built vehicles. “Go to sleep, wake up in Vegas,” he called his idea for a rolling hotel room. “Or what if you could hail your shopping practice – a driving boutique.” Hairdresser or dentist appointments, teleconferences – there are innumerable possibilities to make use of the time gained during the rail. Schramm introduced his most unconventional idea with a mischievous smile: “What if TSA picked you up?” The idea: Why not use the rail to the airport to get the security check done in the car? This self-driving shuttle would be tooled with security staff, passport and figure scanners. This may sound a little outlandish at very first. However, knowing how time-consuming these security checks are, it is not hard to imagine finding customers for this business idea.
For that to happen, one very human problem will need to be overcome in an autonomous car: mobility sickness. If people don’t steer themselves anymore, it becomes tighter for them to anticipate where they are actually going. Adding to that are tasks like reading in the smartphone and alternative seating arrangements in the car. Schramm suggested implementing frosted glasses: “If people are less aware of the movability, sickness can be greatly diminished.”
For the moment, this admittedly seems like a distant problem. After two upbeat days, the conference ended with a spirit of optimism. “The key user practices are the moments you fall in love with your car,” Ford Manager James Forbes had said. The challenges may not be petite, but the skill is there to create HMIs that people will embrace. Good prospects for the automotive industry. And therefore, good prospects for Detroit – the Motor City.
Skipping level three automation? TSA picking you up? What do you think of the pro ideas introduced at Car HMI USA 2017? Share your thoughts in the comment section!