BMW one Series Sedan Sales Will Be Limited To China
An Autocar report has surfaced quoting a BMW source who shot down all those latest news updates on the manufacturer considering the BMW one Series sedan for launch in global markets. As of now, the sedan is limited to sales in China only.
While the Audi A3 and the Mercedes Benz CLA sedan are utterly popular in global markets, BMW is in no hurry to add a lower stepping stone to the Bavarian carmaker’s sedan lineup. Commenting on the discussion point, the Autocar source said,
There are no instantaneous plans to sell the one Series saloon outside of China. The initial signs there are fairly positive.
Courtesy: BMW PressClub Global
The front-wheel-drive BMW one Series sedan is manufactured and sold in China with able assistance from Brilliance China Automotive Holdings Ltd. The joint venture title BMW Brilliance has been in place since two thousand three and has proven to be lucrative for both parties involved.
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The BMW one Series sedan was born out of the Chinese market’s preference for affordable sedans than hatchbacks. A market characteristic which is much different from Europe, where hatchbacks are the go-to assets styles for budget cars.
On an interesting note, BMW hasn’t rebutted the hum surrounding their plans to launch a sedan set below the three Series. But they are attempting not to rush the entire thing since a lot of thought and market analysis has to go into a business stir of that kind.
Introducing a decently-packaged petite sedan under the current BMW three Series sedan may end up with the former chewing into the sales of the latter. And the three Series sedan is a strong seller for the manufacturer already.
To sum it all up, the global markets may get a smaller and cheaper BMW sedan in due course. But it won’t be the current generation BMW one Series model which is on sale in China now. And of course, BMW will be launching that budget sedan in markets other than China, only after ensuring that it won’t be a cannibalizing case for them.